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Robert K. Jackler, MD

Academic Appointments

  • Edward C. and Amy H. Sewall Professor in Otorhinolaryngology and Professor, by courtesy, of Neurosurgery and Surgery

Contact Information

  • Clinical Offices
    Stanford ENT 801 Welch Rd MC 5739 Stanford, CA 94305
    Tel Work (650) 723-5281 Fax (650) 725-8502
  • Academic Offices
    Personal Information
    Email Tel (650) 725-6500
    Alternate Contact
    April Prasad Executive Assistant Tel Work 650-724-9697
    Not for medical emergencies or patient use

Professional Overview


Dr. Jackler was raised in Waterville, Maine, attended college and medical school in Boston, and moved west to the University of California, San Francisco for residency in Otolaryngology-Head & Neck Surgery. After taking a Neurotology fellowship at the House Ear Clinic (1985), Dr Jackler joined the faculty at UCSF where he remained until 2003 when he become the Sewall Professor and Chair of the Department at OHNS and professor in the departments of Neurosurgery and Surgery at the Stanford University School of Medicine.

Dr. Jackler is an otologist-neurotologist who specializes in complex ear diseases. He has a special interest in tumors of the lateral and posterior cranial base and has written numerous analytical papers derived from his microsurgical series. A long standing collaboration with medical artist Chirstine Gralapp has produced over 1500 original illustrations of a wide variety of cranial base and ear microsurgical approaches ( For over 25 years Dr Jackler has directed a fellowship program in neurotology & skull base surgery which has trained a number of academic leaders in the field.

Dr Jackler has authored over 150 peer reviewed papers, over 35 textbook chapters, numerous editorials, published three books Neurotology (1994, 2004), Atlas of Neurotology & Skull Base Surgery –(1996, 2008), and Tumors of the Ear and Temporal Bone - 2000). Dr. Jackler leads the Stanford Initiative to Cure Hearing Loss whose mission is to create biological cures for major forms of inner ear hearing loss through a research effort that is sustained, large-scale, multidisciplinary, focused, goal–oriented, and transformational (

In 2007, Dr. Jackler and his wife Laurie founded the interdisciplinary research group SRITA (Stanford Research Into The Impact of Tobacco Advertising). SRITA conducts research the ways the tobacco industry targets teens, women, and African Americans as well as how recently introduced products such as electronic cigarettes are marketed. While the Jackler collection of over 20,000 original tobacco advertisements now resides in the National Museum of American History of the Smithsonian Institution, SRITA maintains an annotated online digital collection of over 14,000 tobacco advertisement for use by scholars ( and offers a traveling museum exhibit.

Clinical Focus

  • Acoustic Neuroma, Cerebellopontine Angle
  • Meningioma
  • Neurofibromatosis 2
  • Glomus Jugulare Tumor
  • Ear Neoplasms
  • Otosclerosis
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Administrative Appointments

  • Sewall Professor and Chair, Department of Otolaryngology-Head & Neck Surgery (2003 - present)
  • Associate Dean, Postgraduate Medical Education, School of Medicine (2007 - 2011)

Honors and Awards

  • Distinguished Service Award, American Academiy of Otolaryngology- Head & Neck Surgery (1999)
  • Honorary Member, French Society of ENT (1996)
  • Honorary Fellow, Royal College of Surgeons (Edinburgh) (2005)
  • Honorary Fellow, Royal College of Surgeons (London) (2012)

Professional Education

Residency: Univ of California San Francisco CA (1984)
Internship: Univ of California San Francisco CA (1980)
Board Certification: Neurotology, American Board of Otolaryngology (2004)
Fellowship: House Ear Institute CA (1985)
Board Certification: Otolaryngology, American Board of Otolaryngology (1984)
Medical Education: Boston University School of Medicine MA (1979)
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Graduate and Fellowship Program Affiliations

Scientific Focus

Current Research and Scholarly Interests

SRITA: Stanford Research into the Impact of Tobacco Advertising

Dr. Jackler is a faculty member at the Stanford School of Medicine who, in 2007, created a research team which studies the impact tobacco advertising, marketing, and promotion. Stanford Research into the Impact of Tobacco Advertising, known as SRITA, is an interdisciplinary collaboration involving faculty and trainees from medicine, history, and anthropology. 

Over the last 7 years, Stanford Research into the Impact of Tobacco Advertising (SRITA) has built an online database of over 25,000 tobacco advertising images ( Our goal is to facilitate research into tobacco advertising and provide a resource to support the work of scholars, regulators, and advocates. As of September 2014, the online collection includes 14,518 tobacco, 7124 electronic cigarette, and 1102 anti-smoking advertisements. SRITA’s YouTube channel contains 178 tobacco and 157 electronic cigarette videos. Hundred’s of advertising comparison pairs are available such as targeting women then versus now and African American versus mainstream advertisements. 

The entire compendium of over 20,000 tobacco original tobacco advertisement, spanning 1890 through 2014, have been donated to the National Museum of American History at the Smithsonian Institution. The originals are available for study at this location. Reference high resolution scans (600 dpi .tiffs) were made from the original material prior to donation which are available for use in scholarly publications. The SRITA website is populated with intermediate resolution images (@600-800 k) suitable for Powerpoint use. 

The advertisements have been organized into themes such as health claims (doctors hawking cigarettes, medicinal cigarettes), health reassurance (light, mild, low tar), appealing imagery (glamour, style), association with popular culture (music, art, sports), targeting (eg. youth, women, African Americans), sponsorships (eg. Olympic Games), cultural icons (religious symbols, motorcycles, family pets), reassuring names (True, Merit, Vantage), global village (Latin America, Asian, Europe) and numerous other categories. Thematic analysis is available online for much of the database

The entire tobacco advertising database is searchable by a number of metadata fields. These include manufacturer (eg RJ Reynolds), brand (eg. Camel), campaign (eg. Joe Camel), theme (eg. targeting youth), date, and key words. Ongoing emphasis is upon expanding our rapidly growing electronic cigarette collection and incorporating advertising material from social media channels.

As another means of sharing the story of tobacco advertising to a broad audience, SRITA created a museum exhibit ("Not a Cough in a Carload: Images from the campaign by the tobacco industry to hide the hazards of smoking.”) which has travelled to the New York Public Library, Harvard, Vanderbilt, Washington Universities, and about a dozen other locations including 3 in Brazil. It has been subject of articles in the New York Times, Time Magazine, and numerous TV news shows.

SRITA scholarship focuses upon analyzing the channels used in advertising (eg. print, web, point of sale), imagery (eg. glamour, health reassurance), association with popular culture (eg music, art, sports), targeting (eg. youth, women, African Americans), sponsorships (eg. Olympic Games) and how industry practice has adapted regulations intended to constrain its advertising practices.

Video lectures on tobacco advertising:

Talk at the FDA regarding eCigs:

"Get 'em young and train 'em right"


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Publication Topics

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